"His primary rules were: never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it."
"Sus reglas principales fueron: nunca permitir que el público se calme; nunca admitir una falta o un error; nunca admitir que puede haber algo bueno en su enemigo; nunca deje espacio para alternativas; nunca acepte culpabilidad; concéntrese en un enemigo a la vez y cúlpelo por todo lo que sale mal; la gente creerá una gran mentira antes que una pequeña; y si la repites con frecuencia, la gente lo creerá tarde o temprano."
– A Psychological Analysis of Adolph Hitler: His Life and Legend, by Walter C. Langer, 1943
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